Mirror, mirror, on the wall, who’s the vainest one of all?
If you think women win the prize for vanity, think again. In a recent market research poll of Americans and Europeans, 73% of the men described spending time in front of the mirror as “important” or “very important.” Only 72% of women set the same value on mirror time.
Marketers have taken note. Male grooming and beauty products now represent a $30 billion industry. Cosmetic companies that once marketed exclusively to women now have extensive...
Just ask Sam. The Indianapolis industrial tool and sales
engineer has spent most of his life embarrassed by his large breasts. As an
adult, he rarely removed his shirt on the beach or at pool parties.
"I felt really inhibited," says Sam, age 56, who asked
that his last name not be used. "I found it keeping me from going without
shirts on the beach and stuff like that. I play golf a good deal, and I wasn't
crazy about how I looked in T-shirts, either. It obviously bothered
It wasn't until Sam saw the wonderful results of a woman
friend's liposuction that he decided to give it a try. He's happy with his new
"The only words I can use to express my thoughts is that
I'm ecstatic," says Sam, who is 5-foot-10 and weighs 160 pounds. "I
think it is probably one of the greatest things that new technology has brought
More and more men are turning to liposuction to help them
reshape, restructure, and recapture the bodies of their youth. Many are the
same men who just a few years ago would have snickered at the notion that they
would ever consider cosmetic surgery. But liposuction has become the second
most popular form of cosmetic surgery for men, according to the American
Academy of Cosmetic Surgery. (The most popular procedure for men is hair
"I've noticed the increase over the last five years, with
more men requesting liposuction," says Robert Jackson, MD, FAC,
president-elect of the American Academy of Cosmetic Surgeons and the doctor who
operated on Sam.
Many of Jackson's patients come to him after years of trying in
vain to exercise off unyielding bulges of fat. Men hold fat in three areas: the
stomach, midriff (love handles), and breasts. A guy with a jelly belly doing
1,000 crunches a day will have a set of washboard abs to die for. But no one
will see the six-pack because the jelly belly will still be covering it. The
only way to see those abs may be liposuction. Then again, it may not.
Men also tend to store fat inside their abdominal cavities that
is too deep for liposuction, Jackson says. Whether they can get the results
they want will depend on where the fat lies. So it's important for men
considering liposuction to talk with their surgeon beforehand, to get a
realistic assessment of what can be done, according to the academy.
"Each male has to be evaluated because of genetic
influences on how men distribute their fat," says Jackson, who has had
liposuction. "I tell my male patients that I can't do anything about the
fat inside their abdomen. They have to lose that fat through diet" and